Business News & Resources
How Kenyan Businesses Are Winning at Digital Marketing
Did you know that Kenya digital marketing agencies are reporting profit margins of up to 40-60%, demonstrating why digital marketing is highly marketable in Kenya, Nairobi? As Kenya's digital economy continues to expand, with the digital economy strategy predicting a...
10 Innovative Public Relations Strategies to Boost Your Brand
In today's rapidly evolving digital landscape, public relations has transformed from traditional media relations into a multifaceted discipline that demands innovation and adaptability. The convergence of technology, data analytics, and human psychology has created...
Powerful Ways to Leverage Social Media Analytics for Explosive Business Growth in Kenya
In today's digital landscape, social media isn't just about posting content and hoping for the best. For businesses in Kenya looking to thrive online, understanding and leveraging social media engagement analytics is crucial. This powerful tool can transform your...
The Ultimate Guide to Cybersecurity Threat Assessment
In today’s hyper-connected digital age, cybersecurity has become an essential part of business survival. Whether you’re running a small business or managing a large organization, the threat of cyber-attacks is always looming. For businesses, especially in regions like...
Steps to Build a Comprehensive Digital Strategy for Long-Term Success in Kenya
In today's fast-paced digital landscape, businesses in Kenya need more than just a website or social media presence to thrive. A comprehensive digital strategy is crucial for long-term success, helping you navigate the complexities of online marketing, customer...
Proven PR Crisis Management Strategies to Protect Your Brand in Kenya
In today's fast-paced digital world, a PR crisis can strike at any moment, potentially damaging your brand's reputation and bottom line. For businesses in Kenya, where the digital landscape is rapidly evolving, being prepared to handle such situations is crucial. This...
7 Powerful Data-Driven Digital Marketing Strategies to Skyrocket Your ROI
In today's fast-paced digital landscape, businesses face an ever-growing challenge: how to cut through the noise and reach their target audience effectively. With countless marketing channels and endless data at our fingertips, it's easy to feel overwhelmed. But what...
7 Proven Tactics to Skyrocket Your Social Media Engagement Today
Are you tired of posting on social media and hearing crickets? You're not alone. In today's digital landscape, cutting through the noise and capturing your audience's attention is more challenging than ever. But fear not! Iranic Digital, Kenya's leading boutique media...
10 Essential Cybersecurity Tips for Small Businesses
When you've just launched your small business website, brimming with excitement about your digital future. Suddenly, you're hit with a cyberattack that brings your operations to a screeching halt. Sound familiar? You're not alone. In 2023, over 40% of cyberattacks...