Business News & Resources

How Kenyan Businesses Are Winning at Digital Marketing

How Kenyan Businesses Are Winning at Digital Marketing

Did you know that Kenya digital marketing agencies are reporting profit margins of up to 40-60%, demonstrating why digital marketing is highly marketable in Kenya, Nairobi? As Kenya's digital economy continues to expand, with the digital economy strategy predicting a...

10 Innovative Public Relations Strategies to Boost Your Brand

10 Innovative Public Relations Strategies to Boost Your Brand

In today's rapidly evolving digital landscape, public relations has transformed from traditional media relations into a multifaceted discipline that demands innovation and adaptability. The convergence of technology, data analytics, and human psychology has created...

The Ultimate Guide to Cybersecurity Threat Assessment

The Ultimate Guide to Cybersecurity Threat Assessment

In today’s hyper-connected digital age, cybersecurity has become an essential part of business survival. Whether you’re running a small business or managing a large organization, the threat of cyber-attacks is always looming. For businesses, especially in regions like...

7 Proven Tactics to Skyrocket Your Social Media Engagement Today

7 Proven Tactics to Skyrocket Your Social Media Engagement Today

Are you tired of posting on social media and hearing crickets? You're not alone. In today's digital landscape, cutting through the noise and capturing your audience's attention is more challenging than ever. But fear not! Iranic Digital, Kenya's leading boutique media...

10 Essential Cybersecurity Tips for Small Businesses

10 Essential Cybersecurity Tips for Small Businesses

When you've just launched your small business website, brimming with excitement about your digital future. Suddenly, you're hit with a cyberattack that brings your operations to a screeching halt. Sound familiar? You're not alone. In 2023, over 40% of cyberattacks...