Business News & Resources

In today's fast-paced digital landscape, media agencies in Kenya are facing unprecedented challenges in managing their public relations effectively. With the right PR strategies, however, these agencies can significantly enhance their reputation, build stronger client...

Is your small business struggling to get noticed in Kenya's competitive marketplace? You're not alone. According to recent data, over 70% of Kenyan small businesses report difficulty gaining media attention and public recognition despite offering valuable products and...

In the fast-paced digital landscape of 2025, Kenyan businesses face unprecedented communication challenges. A single social media post, negative review, or unexpected incident can escalate into a full-blown reputation crisis within hours. According to recent data, 63%...

In today's dynamic business landscape, Kenyan digital marketing agencies are reporting unprecedented profit margins of 40-60%. With Kenya's digital economy strategy projecting a 25% GDP contribution by 2030, the question isn't whether digital marketing is viable –...

As Kenya's digital landscape evolves, public relations has transformed from traditional media relations into a dynamic discipline driving business growth in Nairobi and beyond. At Iranic Digital, our PR and communication agency in Nairobi has witnessed firsthand how...

In today's digital landscape, social media isn't just about posting content and hoping for the best. For businesses in Kenya looking to thrive online, understanding and leveraging social media engagement analytics is crucial. This powerful tool can transform your...

In today’s hyper-connected digital age, cybersecurity has become an essential part of business survival. Whether you’re running a small business or managing a large organization, the threat of cyber-attacks is always looming. For businesses, especially in regions like...

In today's fast-paced digital landscape, businesses in Kenya need more than just a website or social media presence to thrive. A comprehensive digital strategy is crucial for long-term success, helping you navigate the complexities of online marketing, customer...

In today's fast-paced digital world, a PR crisis can strike at any moment, potentially damaging your brand's reputation and bottom line. For businesses in Kenya, where the digital landscape is rapidly evolving, being prepared to handle such situations is crucial. This...